Social Media & Digital Marketing
Saluda.com and the Saluda Community Alliance use social media and the website together to promote Saluda, support local businesses and nonprofits, share community information, and inspire visitors to spend more time in town.
Facebook — 4,701 followers
As of Q3 2026
Saluda Community Alliance on Facebook
Instagram — 3,656 followers
As of Q3 2026
@saludanc on Instagram
Submitting Content for Social Media & Saluda.com
SCA members are encouraged to submit quality photos, videos, events, news, and story ideas. Content may be shared across Saluda.com, Instagram, and Facebook when it aligns with the overall marketing strategy.
Instagram Main Feed — Evergreen Content
Submit high-quality vertical photos (1080 × 1350px) without text overlays. Images should showcase your business or organization while contributing to the larger visual story of Saluda.
Instagram Reels — Video & Evergreen Content
Short vertical video clips are ideal for showcasing movement, personality, experiences, and atmosphere. Keep text overlays minimal so content can be adapted to the Saluda.com style.
Instagram Stories — Events & Timely Content
Stories are ideal for upcoming events, special hours, openings, pop-ups, promotions, and other time-sensitive information. Submit a clear vertical image (1080 × 1920px) with the event name, date, time, and relevant details at least 5–7 days in advance.
Facebook — News, Announcements, Links & Instagram Cross-Posts
Facebook is used for community information, announcements, website content, and select Instagram cross-posts. Content is tailored for Facebook to encourage engagement, share useful information, and direct people to Saluda.com when appropriate. When submitting content, include a short description of what you would like highlighted.
Saluda.com Blog Features
The Saluda.com blog tells the stories behind the places, people, experiences, and traditions that make Saluda distinctive. Members with an interesting story, new experience, local insight, or idea that would be useful to visitors are encouraged to submit a story idea to promotions@saluda.com. Priority is given to stories with lasting value rather than short-term promotions.
Our Platform Strategy
Each platform serves a different purpose. Rather than publishing identical content everywhere, content is adapted to how people use each platform.
Focus: Visual storytelling, consistency & visitor inspiration
The main feed maintains a curated, image-forward look that showcases Saluda as a destination. Photos use a consistent 1080 × 1350px (4:5) format, with no text overlays on primary feed images.
Reels expand the storytelling through movement, personality, and atmosphere while helping introduce Saluda to audiences beyond current followers. Text is kept minimal and consistent with the Saluda.com visual style.
Stories capture the more immediate side of Saluda. They are used for events, member happenings, special promotions, behind-the-scenes moments, and timely information without disrupting the evergreen nature of the main feed.
Focus: Information, community connection & website traffic
Facebook is used differently from Instagram rather than simply duplicating every post. Content emphasizes useful information, community updates, announcements, events, and stories that encourage readers to learn more.
Saluda.com articles and resources are shared strategically to bring visitors back to the website, where they can continue exploring dining, shopping, lodging, outdoor recreation, events, services, and other things to do.
Saluda.com
Focus: Saluda’s central digital visitor resource
Saluda.com brings everything together, providing a central place for visitors and residents to find businesses, nonprofits, events, experiences, community information, and stories about Saluda.
Business & Nonprofit Listings
Saluda.com provides dedicated pages for businesses and nonprofits throughout the 28773 community, helping visitors find places to eat, shop, stay, and explore while connecting them with local services, organizations, and resources.
Community Calendar
The calendar provides one central place to see what’s happening throughout the 28773 community, including SCA member events, community activities, government meetings, library programming, Tailgate Market events, and other local happenings.
Saluda.com Blog
The blog provides deeper, evergreen storytelling while supporting search visibility. Articles highlight experiences, local knowledge, businesses and nonprofits, people, history, and other topics that help visitors plan and enjoy their time in Saluda.
Content is designed to be easy to read and explore, with clear headlines, useful subheadings, and internal links connecting readers with relevant listings, events, and resources throughout Saluda.com.
Other Marketing Initiatives
Our marketing extends beyond social media and Saluda.com. Printed and digital resources help visitors navigate Saluda, find local businesses and organizations, and make the most of their time in the area.
Saluda Pocket Guide
A compact, easy-to-carry visitor guide highlighting places to eat, shop, stay, and explore. The guide folds to 3.75″ × 6″ and opens to 6″ × 15″, making it ideal for visitor centers, local businesses, lodging properties, and exploring Saluda on the go.
Saluda Ultimate Travel Guide
A 15-page digital guide that helps visitors explore the community and plan their time here. It features places to eat, shop, stay, and explore, along with outdoor recreation, local attractions, events, and helpful visitor information.
View the Online Version – Saluda Ultimate Travel Guide
Saluda Maps
Available online and at the Saluda Visitor Center, our maps give visitors easy-to-use resources for exploring downtown, local history, hiking trails, waterfalls, businesses, and nearby attractions.
Historic Walking Tour
A self-guided tour featuring historic places and points of interest in and around downtown Saluda.
View the Online Version – Historic Walking Tour
Saluda Hiking Trails
A visitor-friendly guide to hiking trails, waterfalls, and outdoor destinations in and around Saluda.
View the Online Version – Saluda Hiking Trails Map
Downtown Business Map
An easy-to-use map helping visitors locate downtown shops, restaurants, galleries, services, and other destinations while exploring Saluda.